HOMEDataKPIs

Data Key Performance Indicators (KPIs)

The data we hold in our database is a mixture of reported data, values that we have calculated based on the reported data and estimates we have made. The full list of data types and where they come from is as follows:

Data Type Definition Breakouts
Connections
Number of Connections A SIM, or where SIMs do not exist, a unique mobile telephone number, which has access to the network for any purpose (including data only usage) except telemetric applications Total, Contract, Prepaid, cdmaOne, CDMA2000 1X, CDMA2000 1xEV-DO, GSM, WCDMA, TDMA, PDC, iDEN, Analog
Current rank by Connections   Total (Country), Total (Region), Total (World), cdmaOne (Country), cdmaOne (Region), cdmaOne (World), CDMA2000 1X (Country), CDMA2000 1X (Region), CDMA2000 1X (World), CDMA2000 1xEV-DO (Country), CDMA2000 1xEV-DO (Region), CDMA2000 1xEV-DO (World), GSM (Country), GSM (Region), GSM (World), WCDMA (Country), WCDMA (Region), WCDMA (World), TDMA (Country), TDMA (Region), TDMA (World), PDC (Country), PDC (Region), PDC (World), iDEN (Country), iDEN (Region), iDEN (World), Analog (Country), Analog (Region), Analog (World)
Market Share of Connections Operator connections divided by total connections for the country, shown as a percentage. Total, cdmaOne, CDMA2000 1X, CDMA2000 1xEV-DO, GSM, WCDMA, TDMA, PDC, iDEN, Analog
Growth Rate, Connections (Sequential) Connections in current quarter divided by connections in previous quarter shown as a percentage Total, cdmaOne, CDMA2000 1X, CDMA2000 1xEV-DO, GSM, WCDMA, TDMA, PDC, iDEN, Analog
Growth Rate, Connections (Year on year) Connections in current quarter divided by connections in relevant quarter a year previously shown as a percentage Total, cdmaOne, CDMA2000 1X, CDMA2000 1xEV-DO, GSM, WCDMA, TDMA, PDC, iDEN, Analog
% of Connections The number of connections in the relevant technology divided by the total connections for the given operator, expressed as a percentage. Contract, Prepaid, cdmaOne, CDMA2000 1X, CDMA2000 1xEV-DO, GSM, WCDMA, TDMA, PDC, iDEN, Analog
Market Penetration Number of connections divided by Population Total
Net Additions Connections in this quarter minus connections in the previous quarter. Total, cdmaOne, CDMA2000 1X, CDMA2000 1xEV-DO, GSM, WCDMA, TDMA, PDC, iDEN, Analog
Market Share - Net Additions Operator net adds divided by total net adds for the country, shown as a percentage Total, cdmaOne, CDMA2000 1X, CDMA2000 1xEV-DO, GSM, WCDMA, TDMA, PDC, iDEN, Analog
Gross Additions Net additions + Disconnections Total
Disconnections Average number of connections in the period * monthly churn * 3 Total




Data Type Definition Breakouts
Operational
Churn Total gross customer disconnections (voluntary or involuntary) in the period divided by the average total customers in the period. The figure is expressed monthly, whereby if an operator reports annual churn, Wireless Intelligence divides this reported number by 12 to get a monthly equivalent. Total, Contract, Prepaid
Minutes of Use per User Total minutes used in the period (outgoing calls, incoming calls and roaming) divided by the weighted average number of customers over the same period, expressed monthly. Total, Contract, Prepaid
Minutes Of Use Total Average number of connections in the period * MoU per user per month * 3 Total
Effective Price Per Minute ARPU / Minutes of Use per user per month Total
ARPU Total recurring revenue divided by the weighted average number of customers during the same period. The figure is expressed monthly, whereby if an operator reports annual ARPU, Wireless Intelligence divides this reported number by 12 to get a monthly equivalent. Total, Contract, Prepaid, Voice, Non-Voice
Current rank by ARPU   Total (Country), Total (Region). Total (World)
Subscriber Acquisition Costs per user The total of connection fees, trade commissions and equipment costs, net of related revenue, relating to new customer connections. Total, Contract, Prepaid
Total Billed SMS events   Total
SMS Messages per User per Month   Total




Data Type Definition Breakouts
Financial
Revenue Total operator reported revenue, includes all recurring and non-recurring revenues. Total
Revenues from generated by the use of the wireless network (i.e. excluding handset revenue and connection fees). Commonly includes voice, data and messaging and includes the traffic generated by the operator’s subscribers and the traffic generated by the other operators. Recurring
Recurring revenue attributable to voice transmission and any appropriate monthly charges. Voice
Recurring revenue attributable to non-voice services and any appropriate monthly charges. Commonly includes text and multimedia messaging, data transmission, downloads, Internet browsing and other data services. Non-Voice
All revenue reported that is excluded from recurring revenue. Commonly includes revenue from equipment. Non-Recurring
Current rank by Revenue   Total (Country), Total (Region), Total (World)
Operating Expenditure Simple measure of Opex: Recurring Revenue - EBITDA Total
Opex / Revenue - Rolling 12 month Rolling 12 month Opex / Rolling 12 month total revenues, converted at historic currency. Total
Operating Free Cash Flow Simple measure of Free Cash Flow: EBITDA - Capex Total
Data as Percentage of Service Revenue Non-voice revenues divided by recurring revenues, expressed as a percentage. Total
CAPEX Capital expenditures in tangible and intangible assets excluding licenses. Total
Capex / Revenue - Rolling 12 month Rolling 12 month capex / Rolling 12 month total revenues, converted at historic currency. Total
EBITDA   Total
EBITDA margin Operating profit before depreciation, amortisation, profit or loss on disposal of fixed assets and exceptional items expressed as a percentage of total turnover. Total